WE INVENTED MAGNETIC EYELINER

LAURA HUNTER, FOUNDER & CEO with BOB KITZBERGER, FOUNDER & PRESIDENT

In February 2018, Laura Hunter formulated the world's first magnetic eyeliner in her kitchen

Initially launched as The LashLiner System and subsequently patented, Laura's invention was just the beginning.

Today, Laura's continual innovation is a centerpiece of TB Cosmetics, bringing you the best in false eyelashes, DIY lash extensions, and eye cosmetics.

Recognized Innovation

  • Ernst & Young - 2021 NW Entrepreneur of the Year

  • Global Beauty Awards - 2022 Entrepreneur Of The Year

  • 2022 BIG Innovation Award

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Beauty & Integrity

Magnetic lashes were introduced to the world in 2016, but the combination of a top lash and bottom lash "sandwich" proved very difficult to use. Laura knew there had to be a better way, and in February 2018 formulated the world's first magnetic eyeliner. This innovation was brought to market as The LashLiner System and through Tori Belle Cosmetics, making it easier for millions of people to apply and wear false eyelashes.

Of course this patented innovation attracted many copycats and knockoffs, but today you can be assured to get the highest quality and integrity right here, at TB Cosmetics.